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Due Dilly · Seller Readiness Summary
Seller Readiness
Summary
Free Crash Course · Guided Preparation
Completion18 of 21 questions answered
Prepared for
Alex Johnson
Email
alex@example.com
Generated
April 2, 2026
Platform
duedilly.net
In one or two sentences, describe what your business does and what makes it different from its competitors.
We operate a regional HVAC service company serving residential and commercial clients across the greater Anchorage area. What sets us apart is a 22-year reputation for same-day service and a loyal commercial client base that generates 60 percent of our revenue on recurring maintenance contracts.
What is your best estimate of when you want to exit the business, and what is driving that timeline?
I am targeting a sale in the next 18 to 24 months. My partner is ready to retire and we have discussed this for several years. I want to spend two years properly preparing rather than rushing into a process we are not ready for.
Who do you think the most likely buyer of your business would be?
Most likely an individual owner-operator or a regional service company looking to expand into Alaska. We are probably too small for private equity but the right individual buyer with industry experience could step in and run this well.
Full Course: The Full Course covers buyer positioning, business narrative development, and how to tell your business story to different buyer types.
What do you estimate your annual owner compensation to be, including salary, distributions, and any personal expenses paid by the business?
My total compensation including salary, health insurance, vehicle, and profit distributions is approximately $280,000 per year. I also run about $30,000 in personal expenses through the business that would not continue under new ownership.
Are there expenses in your business that are personal in nature or would not continue under new ownership?
Vehicle lease for my personal truck ($14,400), my wife's part-time bookkeeping salary which is above market ($24,000), and annual sponsorship of a local youth hockey league ($6,000) that I do for personal reasons. Total of approximately $44,400 in add-backs.
How consistent has your revenue been over the last three years?
Revenue has grown from $2.1M three years ago to $2.7M last year. The growth has been driven by expanding our commercial maintenance contracts. One year had a dip due to a key technician leaving, but we recovered and added two new team members.
Full Course: The Full Course covers SDE calculation, EBITDA normalization, financial cleanup, and how to prepare three years of clean financials for buyer review.
How organized are your financial records right now? Could you share clean Profit and Loss statements for the last three years on short notice?
Our CPA prepares annual statements but they are cash basis. I have been told we would need to convert to accrual and prepare a recast P&L before going to market. This is something I plan to work on in the next 6 months with our accountant.
If you stepped away from the business for 60 days, what would happen?
Honestly, the business would struggle. Our operations manager handles scheduling and dispatch well, but all major customer relationships and vendor negotiations go through me. This is our biggest vulnerability and something I have started actively working to change by documenting key processes and introducing our manager to our top clients.
Are there any aspects of your business you would want to resolve before going to market?
Three things: the owner dependency issue described above, our commercial lease which expires in 14 months and needs to be extended, and one outstanding warranty dispute with a commercial client that we expect to resolve by end of year.
Full Course: The Full Course covers owner dependency reduction, key employee retention, transition planning, and operational documentation a buyer expects to see.
What are the most important contracts in your business and do you know whether they can be transferred to a new owner?
Our commercial maintenance contracts are our most important assets. Most are annual and renew automatically. I have not reviewed them for assignability and this is something I need to ask our attorney about. Our facility lease is the most urgent issue, it needs to be extended and the assignment clause reviewed before we go to market.
Are there any legal matters or unresolved issues in your business?
One warranty dispute with a commercial client over an installation from 18 months ago. We expect to resolve it for under $15,000 but it has not been settled yet. No other outstanding legal matters.
Not answered
Full Course: The Full Course covers lease assignment, contract transferability, representations and warranties, and how to prepare your legal documents for due diligence.
What does a successful exit look like for you personally?
A clean sale at a price that lets me retire comfortably, with some confidence that the business will continue to employ our 14 team members under good ownership. The number I have in my head is $3.5 million net after taxes and transaction costs. I have spoken briefly with a financial advisor about investing the proceeds.
What would need to be true about your business in the next 12 to 24 months for you to feel fully ready to go to market?
Lease extended for at least 5 years, owner dependency reduced so our operations manager can handle day-to-day without me, financials converted to accrual, and the warranty dispute resolved. If those four things are done I feel we are ready.
Full Course: The Full Course covers deal structure, earnouts, LOI negotiation, and how to evaluate competing offers so you are not making decisions under pressure.
Based on everything you have learned, what are the two or three things you would need to address before feeling ready to go to market?
1. Resolve the lease situation by extending for at least 5 years and confirming assignment rights. 2. Spend the next 12 months reducing owner dependency by documenting processes and transitioning key client relationships to our operations manager. 3. Work with our CPA to convert our books to accrual and prepare a clean recast P&L.
On a scale of 1 to 10, how would you rate your business readiness to sell today?
I would say a 5. The business has good fundamentals, growing revenue, and a solid team. But the owner dependency, the lease situation, and the financial cleanup work needed mean I am not ready to go to market yet. In 18 to 24 months with focused preparation I think we could be at a 8 or 9.
Full Course: The Full Course walks you through building a complete seller readiness data room with every document organized the way a broker needs it.
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