Seller Readiness.
Built by a practitioner.

Due Dilly was built by Kekama Tuiofu, a finance and private equity professional with direct experience on both sides of the table in small business transactions across Alaska and the broader Western U.S.

What he kept seeing was a consistent pattern. Buyers and their advisors came prepared. Sellers did not. Not because sellers were unsophisticated, but because no one had given them the same foundation that the other side of the table already had.

Why this exists

A business sale is one of the most significant financial events in an owner's life. Most owners approach it the way they would approach selling a house. They expect a listing, some offers, a negotiation, and a close. The reality is nothing like that.

It is a structured process with distinct stages, multiple professionals, legal frameworks, financial scrutiny, and decisions that build on each other over months. Buyers do this regularly. For most sellers, it is the one and only time they will go through it. That asymmetry in knowledge and experience has a direct impact on the outcome. Terms, price, structure, and timeline all shift depending on how prepared the seller is when they sit down at the table.

Due Dilly was built to close that gap. Not to replace brokers, attorneys, or advisors. They are essential and the right ones make a real difference. But before that conversation starts, an owner deserves to understand the process they are entering. What questions to ask. What documents to have ready. What terms actually mean. What preparation looks like and why it matters more than almost anything else.

We are on the seller's side. That is not a slogan. It is the entire orientation of what we built.

Who we serve

We built this for small business owners running companies with between $500K and $25M in revenue. Not large corporations with dedicated M&A teams. Owners who built something real, who have never done this before, and who deserve the same quality of preparation that the other side of the table has had for years.

Whether you are five years out and just curious, in the middle of an active process, or someone approached you last week with an offer you were not expecting, the foundation is the same. Know the process before you are in it. Understand what your business is worth and why. Have your documents ready. Know who belongs on your team and what each of them does. That preparation is the difference between an owner who gets the outcome they worked for and one who does not.

What we are not

We are not a brokerage. We do not list businesses, source buyers, or take a commission on transactions. We do not provide legal, tax, or financial advice.

What we provide is preparation infrastructure. The education, organization, and documentation that make every other professional relationship more productive. When you walk into a broker meeting having already completed Due Dilly, you are a different kind of client. You understand the process. You have your documents organized. You know what questions to ask. That changes the quality of every conversation that follows.